Rushing vs. Moving Fast
There is no instant way to build trust.
The only way to do so might be to throw a lot of cash around.
But, what kind of trust does that build?
I need you to hear me when I say that the kind of trust you need–the kind of trust so many startups waste their time grasping at straws for–takes time.
Lead generation builds on itself, and you must allow it to compound.
There’s a difference between rushing and moving fast. Do not rush.
Rushing is spaghetti thrown at walls to meet metrics. It’s a high one minute and a real low the next.
Moving fast is moving quickly at a definite, eager, and data-driven speed.
Move fast. Break a few things. Keep building.